"About 80% of all major diseases such as diarrhea, cholera, typhoid, hepatitis are due to unsafe drinking water, inadequate sanitation and poor hygiene." UNICEF, Pakistan.
Health and hygiene are causing major disruptions in the lives of people of Pakistan, question is what are we doing about it? Some corporate companies like Safeguard are actively involved in spreading mass awareness about health and hygiene amongst mothers, children and health care professionals alike, through various initiatives. Let’s look at commander safeguard just an animation who fights monster germs or an instigator of healthy practice? I am dedicating this post to their recent campaign, please do read.
Safeguard has partnered with Save the Children foundation to fund one of their biggest campaigns. “100 days, 100 schools” ‘Save The Children’ is working directly with Pakistani children and women since 1999 and has a strong portfolio of health, education and microfinance programs. STC for their campaign identified & researched 100 schools in extremely low line areas of Karachi, Quetta and Lahore. These schools have had dire conditions as far as sanitation and handwashing facilities are concerned. Just check the conditions of the school in the pics pasted below:
Watch this video: http://www.youtube.com/watch?v=0DVmUHTdUV4. I visited one of their schools (Shown in the video Govt School, Pipri), it was overwhelming to the see the excited children using the handwashing facilities to show all they have learnt. :) These pictures clearly show that efforts have been made to improve the sanitation of this school:
Focusing again on the fact that the purpose of this initiative is to create awareness and provide education to the masses regarding hygienic practices. But cooperation and collaboration is needed from the society to make this project successful. Are we ready to change our behaviors and focus on the better? "Safai Nisf Imaan hai" are we implementing it? The key to progress is to learn good things and implement them. The only way to ensure sustainability of such campaigns is through joint efforts. The teachers, parents and the children will have to continuously enforce the proper hygienic practices. All of us need to take responsibility and contribute towards the issues in our community and also provide support to teams like STC and Safeguard who are consistently making an effort to improve the hygienic conditions of the community.


